Matt Kennedy
864 articles published
Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Top Online Bingo Sites and the wider Take Marketing portfolio.
Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every bingo room listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.
Over 17 years in the industry, Matt has worked directly with affiliate platforms, bingo operators, and software providers. He has watched the UK bingo market move from desktop Flash games to mobile-first apps, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.
Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.
Latest from Matthew
Bet365 Launches its Lottery Product Lotto365
Bet365 has launched a new live lottery product called Lotto365, which is powered by SIS, the owner of…
Pragmatic Play Reveals Fruity, Wild Antics with Wild Wild Bananas™
Pragmatic Play has released a new online slot game called Wild Wild Bananas™, set in a tropical jungle…
Gambling Ads Decreased During the 2022 World Cup
A total of 110 ads appeared on ITV during the 2022 World Cup, a 34% decrease from the…
Oldham Mecca Bingo Player wins £50,000 Jackpot
Patricia Lowe, a resident of Oldham UK, won the £50,000 jackpot on the National Bingo Game at Mecca…
Pragmatic Play Delivers Pizza Pizza Pizza This December
Pragmatic Play, a leading content provider to the iGaming industry, serves up an Italian cuisine classic with its…
Free Bingo, Free Spins, and Much More with Buzz Bingo Advent Calendar
It’s that time of the year again, with Christmas fast approaching many online operators are delivering a plethora…
Advent Calendar and More This December at Tombola
It’s December the 1st and the furore of I’m a Celebrity is well and truly behind us, Tombola…
Allwyn Entertainment Ltd to Purchase National Lottery Operator Camelot UK
After months of arduous battles between contenders grappling for the fourth National Lottery licence, the United Kingdom Gambling…
A UKGC Report Claims Underage Gambling is Mostly Regulated with less than 1% Suffering from Problem Gambling
A recent 'Young People and Gambling' report published by The United Kingdom Gambling Commission (UKGC) in relation to…




