A total of 110 ads appeared on ITV during the 2022 World Cup, a 34% decrease from the 167 ads shown during the 2018 World Cup. This decrease can be attributed to the voluntary ban introduced by the Betting and Gaming Council (BGC) in 2019, which recommends that TV betting commercials should not be shown within five minutes of a match beginning or ending before the 9 pm watershed. The ban led to a 97% reduction in the number of such ads being seen by children. 
Additional Rules
In addition to the ban, the BGC has also implemented age-gating rules on social media to prevent ads from being seen by those under 25. The organization aims to promote responsible gambling and discourage those under 25 from gambling. BGC Chief Executive Michael Dugher stated that “the reduction in betting ads demonstrates the commitment of BGC members to raising standards, while also promoting safer gambling tools such as deposit limits and time-outs and signposting help for those who need it. He also emphasized the contrast between the regulated, taxed market and the unregulated black market online.”
Summary
Summary: The number of TV betting adverts shown on ITV during the 2022 World Cup decreased by 34% compared to the 2018 World Cup. This decrease can be attributed to the voluntary ban introduced by the Betting and Gaming Council in 2019, as well as age-gating rules on social media. The BGC aims to promote responsible gambling and discourage those under 25 from gambling.