A Cookie is a very small file that is downloaded from a website onto your computer as you browse. Sometimes Cookies remain stored on your computer and are used again when you revisit a website. Cookies exist to harvest information that is then used to improve elements of the website.
Third party companies often provide Cookies to websites to assist in their data gathering. Google Analytics is a very well known example, and is considered to be one of the most reliable and trustworthy Cookies available. It works by simply recording which pages you visit on a website, and how long you spend browsing on each one. The website provider then has the information needed to tailor its content in a way that reflects visitor browsing habits.
How Cookies are Used
Advertising is crucial to the success of an online business including this website, and Cookies play a vital role in helping website owners create effective marketing strategies. A third party website may be chosen as a promotional platform for an online casino, and Cookies can assist the casino is assessing the path its customers follow to arrive at its site. If analysis of Cookies reveals a significant number of customers responding directly to the advertising on the third party website, then the online casino could respond by providing agreeing some form of bonus or credit arrangement with the third party site.
An option is often found on websites to subscribe to updates, newsletters, fresh content alerts and so on. Cookies facilitate this by helping the website log and remember which visitors have checked, or unchecked boxes in respect of their wish to receive such notifications or not.
Can I Disable Cookies?
Cookies can easily be disabled on your computer via a simple modification to your browser settings. General advice would be to avoid doing this, however, as blocking Cookies often causes website functionality to falter. Some may not work as well as they can, and for others you may find that access to even the Homepage may be prevented as a result.