In recent years, since the inception of online bingo, we have seen numerous brands open their virtual doors. However, it’s a sad fact of life, not all bingo sites have the longevity to outlast the competition. For all the new bingo sites being launched, there’s another elsewhere that’s giving up the ghost. Many consider the market saturated and players spoilt for choice of where to play their favourite game online, so it is understandable then that alongside the new bingo sites opening there are closed bingo sites too. There are many different reasons this happens from a drop in player numbers, a change of ownership and even, in some instances a change in the licensing regulations.
Profit
But Sites closing (and occasionally whole bingo networks) usually comes down to one thing – profitability. If a site isn’t getting punters through the door, and more importantly, offering them an excellent service when they get there, then sites won’t stay open too long.So firstly the need to get enough players is a priority but it is a problem when smaller sites need to compete with the big players in advertising – only a few of the big online companies can afford exciting television and radio campaigns. And once you have a campaign you have to keep it going – or it’s out of sight, out of mind.And then there’s customer support. If you don’t want your players leaving in droves you need to offer them support and respond to calls and emails. Nowadays, with all the groups and social interaction on the World Wide Web, a company can soon get a bad reputation and lose players through scathing reviews.
Bingo Networks
Other reasons for online Bingo sites closing are that some bingo networks won’t carry sites that fail to supply players to the network pool. In a couple of cases entire networks die too, although that is more of a rare occurrence than a closing site.
Is My Money Safe?
But what happens to your money if a big name betting site with UK offices decided to close their bingo operation? Rest assured there’d be no doubt that you would have your funds either returned or transferred to a different bingo operator (as happened when the Blue Square sports betting business was sold to Betfair). Although, in the case of a small site with offshore offices, you might have to take it up via the licensing authority.But all in all, the fierce competition of online sites is great news for players – they want your custom and will offer you great deals and customer service.