Matt Kennedy
864 articles published
Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Top Online Bingo Sites and the wider Take Marketing portfolio.
Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every bingo room listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.
Over 17 years in the industry, Matt has worked directly with affiliate platforms, bingo operators, and software providers. He has watched the UK bingo market move from desktop Flash games to mobile-first apps, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.
Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.
Latest from Matthew
Games Global Limited Seals Deal for Microgaming’s Distribution Business and Entire Games Portfolio
On May 3rd, 2022, Microgaming announced the sale of its entire games portfolio along with its distribution business…
Play Paddy Power Bingo Happy Hour each Evening for Extra Rewards
Paddy Power Bingo is offering players a plethora of extras each evening with its Happy Hour promotion. Head…
Britain’s Got Talent Official Sponsor Mecca Bingo Celebrate with a Host of Exclusive Promotions
Not only is Mecca Bingo the official sponsor of popular Britain’s Got Talent TV show, but Mecca Bingo…
Promotions for Easter 2022
With Easter only a few days away, what better way to celebrate than visit your favourite online bingo…
EFL Clubs Urge UK Government to Ban all Gambling Ads Within Football
A group of clubs from the English Football League (EFL) along with non-league clubs has signed a letter…
Camelot Challenges UKGC’s Decision to Appoint Allwyn as the New Operator of the National Lottery
Last week the United Kingdom Gambling Commission issued a statement announcing the likelihood of Czech lottery company Allwyn…
Betfred Bingo Teams up with Playtech for New 50-Ball Giddy Up Bingo
Hot on the heels of Cheltenham Festival 2022, Betfred Bingo has announced its exclusive 50-ball bingo game Giddy…
Allwyn Becomes the New Steward for the National Lottery
The United Kingdom Gambling Commission (UKGC) announced this week, after nearly three decades of Camelot operating the UK…
Sky Vegas Fined £1.17m by UKGC after Targeting Self-Excluded Customers
Back in November 2021, Sky Betting owner Flutter Entertainment distributed promotional material to customers who had self-excluded or…




