Do you want to know more about the online bingo search market? Alex Humphries from Blueclaw has been doing the research. Humphries has been looking at trends in online bingo searching, and examining how these trends impact the market. Given the huge numbers of providers of online bingo operations, having an understanding of search trends and the ways in which people play can give you the tools to ensure that your business stands out from the rest.
Humphries started his work by examining the most frequently used keywords for users of online bingo sites. The majority of keywords used were company specific, rather than generic bingo playing terms. This would suggest that players are responding to specific marketing campaigns that are actively encouraging people to sign up. A large number of the keywords used in searches for online bingo providers were accompanied by the phrase ‘log in’ or ‘sign in’. This implies that many players are searching for sites at which they are already registered, and at which they may even be regular customers.
Search Terms Changed
There are decreasing numbers of searches for the term ‘online bingo’. This does not mean that people are not searching for it – it’s more likely that they are using other phrases like ‘mobile bingo’ or simply ‘bingo’. 80% of bingo players now take part in an online capacity. Andy Edwards, who leads the comparison site Madaboutbingo, says that playing online has ‘now become normal practice for most players’. He says that most gamers like to play on their mobile phones or tablets Although some people still like the more traditional PC format, mobile play is the most popular option. Edwards has one piece of salient advice for those in the online bingo industry: we should stop providing separate sites across different kinds of devices, and ‘have one optimised responsive theme which covers all verticals’.