Whilst financial reports are often overlooked due to their serious and, lets face it, boring nature a recent report concerning Rank Group has got the whole online bingo world talking.
New Business Strategy
According to The Telegraph Rank Group, who own both Mecca Bingo and Grosvenor Casino, has already moved on from their failed £3.4 billion bid regarding William Hill. Now, the company has unveiled a brand new business strategy, giving them the potential to become Britain’s largest multi-channel gaming operator alongside William Hill. Rank Group’s pre-tax profits rose from 15pc to £85.5 million as well as on an adjusted basis increase 3pc to £76.2 million, thus removing the costs of closing less successful casinos. Meanwhile, new tax profits on remote gambling will cost them £4.8 million. Henry Birch, chief executive at Rank Group, stated that the company is “putting in place the building blocks to transform its business.” 
VIP Micro Site For Mecca Bingo
Not only have Rank Group declared that they would like to expand digital operations through upgrades to their online poker and other casino games, they’ve also revealed an entirely new bingo brand and a VIP microsite for Mecca Bingo players. The new bingo site will apparently be targeted towards a younger audience, and Birch believes it the new chain could result in more than a hundred new sites if it’s successful. “Mecca in the retail world is slightly a product of the 1960s, 70s and 80s in terms of where they’re located and what the clubs look like,” Birch explained when asked about the new bingo brand. “Much like Sainsbury’s and Tesco created Sainsbury’s Local and Tesco Metro we’ve actually observed that people increasingly want to go out more in city centres. Just like people want convenience shopping there is an element of people wanting convenience gaming.” Though the name of the brand is yet to be revealed, new sites launches are always exciting, especially when they’re from market leaders such as Rank Group, so we can’t wait to see what they have to offer!