Swedish online gaming activity shows no sign of relenting as operator LeoVegas launches the Swish payment method for customers in the Swedish regulated market. Swish was launched in 2012 by six of Swedens’ banks, and is a mobile payment system operated through a smartphone app which transfers money almost instantly. The Swish Payment method is currently Sweden’s most popular payment service, which is used by 6.7 million Swedish players. The launch of Swish will see a massive reduction in the cost of LeoVegas’ transactions in the Swedish market.
Anna-Lena Wretman, CEO of Getswish, which owns Swish said “Today Swish has 6.7 million users and 180,000 connected businesses, we are super pleased with our continued growth and that Swish is now being offered as a payment method on a growing number of platforms.” Gustaf Hagman, LeoVegas Group CEO, added: “LeoVegas’ goal is to offer the ultimate gaming experience for our customers, and we are now making this even better with the launch of Sweden’s fastest deposit method via Swish. “Faster than this, you cannot make your payments and we are living up to our epithet: ‘lightning-fast deposits’. In addition, customers are securely identified via BankID. The fact that 63 per cent of all Swedes use Swish every week shows how popular [the service] is, and it is therefore extra exciting that LeoVegas is now offering the favourite way of making payments in Sweden. “Our teams have worked intensively to be able to launch immediately after the turn of the year,” continued Hagman.“That we are also lowering our transaction costs makes this a win-win arrangement and exemplifies the new opportunities for LeoVegas in the Swedish market.”