According to an article published by The Telegraph on September 23rd, the Icelandic government may soon take British supermarket Iceland to court. If the lawsuit becomes reality, there’s a chance that Iceland supermarkets will have to change their name after 45 years in the frozen food industry. The problem is, Iceland Foods’ trademark means that businesses in Iceland are unable to use the word in their titles. Worryingly, many Icelandic companies who have used ‘Iceland’ in their brand name have been sued by the supermarket even when the company is in a completely different industry.
Speaking to the press, a Iceland Foods representative stated: “We’ve traded under the Iceland name since 1970 and today we are one of the most recognised brands. We have also traded in EU countries, and other non-EU countries, including Iceland. We were not aware that the use of the Iceland name has ever caused confusion with Iceland, the country.” We’re not sure about this statement considering the problem doesn’t appear to be that people confuse Iceland stores with the country, more that Icelandic companies can’t use the name of their country.
Anyway, we’re sure you’re wondering what this has to do with bingo? Well, if this lawsuit comes to fruition and Iceland the country wins it means that Iceland Bingo will also have to change their name. Hopefully, this would not affect the quality of Iceland Bingo but we’ll make sure to keep an eye on it. If you’re interested in joining Iceland Bingo before a possible name change, the site are offering new players a 300% welcome bonus as well as ten free spins on Fluffy Too. This means that if you deposit £10 you’ll have £40 to play with! Plus, you’ll be able to access the Newbies Room where you can play free bingo for three days following registration!