For years Gala Bingo’s mantra has been Play Happy but now the powers that be at the leading bingo company aren’t just satisfied by making customers happy while they play, they want to make you happy by making your dreams, or Galalala moments, come true.
Gala Bingo’s VIP Marbella yacht trip giveaway
Gala Bingo’s latest television advert features ‘Emma’ sharing her own Galalala moment in the sun. Living it up on a fancy yacht, lucky Emma is surrounded with handsome sailors who appear to be there to wait on her hand and foot. She’s having such a great time that she bursts into Gala’s very own version of Na Na Hey Hey Kiss Him Goodbye, a song made super famous by girl band Bananarama in the 1980s and originally sung by Steam in 1969. In the spirit of making players happy and giving them the chance to enjoy a Galalala moment of their own, the campaign advertises Gala’s latest promotion. And it certainly isn’t to be sniffed at. Firstly, new players registering on the site will receive £50 worth of play with their first £10 deposit, so basically a 500% cash match bonus. Secondly, and for the lucky winners, most significantly, the company is also offering players the chance to win an all-inclusive five-star trip to Marbella to recreate Emma’s Galalala moment on a superyacht (we presume the singing is optional!) “Gala Bingo is all about entertainment and escapism from the day to day and our latest series of ads really encapsulate the fun side of the brand and create an emotional connection with the audience,” Gala Bingo’s brand director Alison Digges told The Drum. Perfectly timed for the summer, Gala’s new advert isn’t just aspirational, it is exceptionally catchy. Watch it just once and you’ll be singing the tune, complete with the Galalala lyrics, for hours on end.