Gala Bingo is one of the biggest bingo operators in the world, not only offering a fantastic online bingo platform but land-based Buzz Bingo halls can be found across the UK . Recently, the company behind Gala Bingo have decided to re-brand their website in a bid to move with the times and attract new audiences, the new website offers a fresh, new look in terms of style and usability.
More Streamlined
The outdated, fussy logo has now been replaced by a more streamlined version with a less fussy font. The new logo incorporates Gala Bingo in blue, set inside a yellow bingo ball. The site itself is user-friendly and navigation is fluid and fast. The new look website has adopted more pastel shades of blue, pink and yellow with high quality graphics offering players all the very latest promotions to take advantage of whilst browsing the site.
New Advertising Campaign
In addition to the new look and layout, Gala Bingo have launched a new advertising campaign featuring Paisley Billings from popular show, Tattoo Fixers. The campaign is aptly named “ Bingo Like A Boss” and features four separate adverts with Paisley, AKA ‘Gloria’, a sassy twenty something living life to the full while playing bingo games. The adverts are scheduled to run until the 16th March 2020. The new campaign will also be used in addition to existing sponsorship deals with hit TV series Home and Away, Neighbours and ITV’s The Chase. The decision to rebrand the site has had a positive impact so far with popularity rising over the last few months. GVC, owners of Gala Bingo and are seasoned players in operating successful sites including, Foxy Bingo, Cheeky Bingo and Gala Spins, sister site to Gala Bingo. Why not take a look at the new version and make up your own minds, we certainly like what we see.