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Bingo Fans Saddened as Sundae, Besties and Dabber Bingo to close

09 Mar 2023 By Zena Grantham

Online bingo fans are reeling from the news that three beloved bingo brands, Sundae, Besties, and Dabber Bingo, are to close their doors for good in April 2023. The decision, announced by parent company Tau Marketing Services Ltd, has left many players shocked and saddened.


The History of Sundae Besties and Dabber Bingo


Sundae and Besties launched in 2018 while Dabber was a couple of years earlier in 2016. The three brands are owned by Tau Marketing Services Ltd, a UK-based marketing company. Sundae, Besties, and Dabber Bingo quickly became known for their fun, colourful branding. Sundae was known for its unique ice cream parlour theme, Dabber Bingo, on the other hand, was a more modern take on traditional bingo, with a sleek, minimalist design and innovative gameplay features. While Beasties was all about friendships and having fun playing bingo with your pals.


All three brands quickly gained a following among online bingo enthusiasts, with players drawn to their fun and friendly communities, exciting promotions, and innovative approach to the game.


The Reasons Behind the Closure


So why are these beloved brands shutting down? According to Tau Marketing Services Ltd, the decision was made as part of a broader strategy to streamline their portfolio and focus on their core brands. In a statement, the company said:


“We have made the difficult decision to close Sundae, Besties, and Dabber Bingo in order to focus on our core brands and ensure the long-term sustainability of our business. We are grateful to all of our loyal players and team members for their support over the years.”


While the news is undoubtedly a blow to many fans of the bingo brands, it’s important to note that Tau Marketing Services Ltd remains committed to the bingo industry and will continue to operate their other popular brands, including Hunky Bingo and Dinky Bingo.


The Impact on Players


The closure of Sundae, Besties, and Dabber Bingo will undoubtedly have an impact on the players of these brands. Many have expressed their sadness and disappointment on social media, with some even calling for Tau Marketing Services Ltd to reconsider the decision.


What It Means for the Bingo Industry


The closure of these brands is the latest development in an ever-changing bingo industry. In recent years, the lack of promotions and bonuses has had a huge impact on the online bingo industry. Many smaller bingo brands struggle to compete with bigger, more successful brands that offer more appealing bonuses and promotions, this ultimately leads to smaller brands closing their doors.


While it’s always sad to see beloved brands shut down, it’s important to remember that the bingo industry is constantly evolving. New brands and innovations are emerging all the time, and players can look forward to exciting developments in the years to come.




The closure of Sundae, Besties, and Dabber Bingo is undoubtedly a loss for the bingo community, but it’s important to remember that the industry will continue to evolve and innovate. As players mourn the loss of these beloved brands, they can take comfort in the fact that there are still plenty of other great bingo sites to explore.

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