Matt Kennedy
864 articles published
Matthew Kennedy co-founded Take Marketing Limited in 2008 alongside Becky Mosley and has worked in the UK online gambling industry ever since. He runs the technical side of the operation, building and maintaining the platforms that power Top Online Bingo Sites and the wider Take Marketing portfolio.
Matt's role is hands-on. He writes the code behind the offer feeds, the comparison tools readers use, and the back-office systems that keep every bingo room listing accurate and current. If you have used a feature on this site, the chances are he built it. He is also responsible for site performance, mobile usability, and the technical SEO that lets a small independent comparison site compete with much larger publishers.
Over 17 years in the industry, Matt has worked directly with affiliate platforms, bingo operators, and software providers. He has watched the UK bingo market move from desktop Flash games to mobile-first apps, lived through every iteration of UK Gambling Commission rules, and built the systems that keep our coverage compliant as regulation evolves. He has a particular interest in responsible gambling tooling and player-fund safety — the parts of the industry most people do not see but that matter most.
Matt is a Companies House registered director (Take Marketing Limited, company no. 07619813) and is based in Lincolnshire, England.
Latest from Matthew
How Do Random Number Generators Work?
What does a random number generator do? Simple: it generates a number completely at random with nothing affecting…
Paddy Power and Betfair set for merger
As the industry consolidates further, Paddy Power and Betfair are set to merge in a deal worth £5billion.
How To Play Online Slots
Slots are ridiculously popular. They’re played all over the world in both traditional and online casinos. They’ve gone…
Big bonus structure changes at Dragonfish bingo sites
Dragonfish has informed players of changes being made to its bonus structure. At the moment the alterations only…
New Bingo Sites August 2015
It seems like there’s hardly a week goes by without another new bingo site being announced. So it…
Intertain to launch Farmyard Bingo
The Intertain Group has announced that its latest foray into the realm of online gambling will be entitled…
New gambling advert guidelines released
Adverts for online bingo sites and casinos have sometimes been controversial. Complaints that they may appeal to children…
New bingo site Loony Bingo set to launch in September
New bingo sites are coming in thick and fast at the moment and among them is Loony Bingo,…
New slot Foxy’s World launches at Foxy Bingo
Exclusive to the site, the Foxy’s World slot is a five reel 25 payline game by PariPlay.




