The popular XLMEDIA Group has acquired whichbingo.co.uk expanding their UK footprint. WhichBingo was one of the first online gambling affiliates sites offering reviews and comparisons in to the online gaming world. Phil Fraser founded WhichBingo back in 2000.
“Fits Our Strategy Perfectly”
Speaking about the acquisition, XLMedia Chief Executive Officer Ory Weihs said, “ We are delighted to have acquired such a well regarded UK brand. WhichBingo fits perfectly into our strategy of acquiring high quality assets across regulated markets”. “ We continue to see healthy pipeline of acquisition opportunities as we both seek to both strengthen and broaden our market reach during 2018”
Record Breaking Year
In 2017, XLMedia reported a record-breaking year with an increase in 33% on revenue. The acquisition is likely to be complete in the second half of 2018.