Mecca Bingo, part of the giant Rank Group, has unveiled a brand-new bingo product to add to its already stacked gaming site. Coming from popular software developer Playtech, Best Odd Bingo was developed in direct response to complaints from online bingo players. 
Complaints
The two main complaints from players were than they never won, and that the same people tended to, making games feel unfair. Best Odds Bingo is a 50 ball game with five different price and prize balances, so that all types of players are catered for directly.
Fairer experience
Speaking of the new game, James Boord, Head of Bingo at Meccabingo.com, said: “The digital bingo market in the UK has lacked innovation within the core product for many years, with operators focusing on licensing deals and entertainment brands. “We believe it was time someone innovated based on customer sentiment, providing them with a better, fairer experience. “BOB is a real innovation for Mecca, born from broad customer feedback and bringing the format back to focus on fun, fairness and winning. Everything has been carefully developed with player entertainment in mind. The game is designed to be simple, user friendly and fun.” Bingo Managing Director at Playtech, Angus Nisbet, added: “Bingo in Britain is a strong growth area thanks to innovative products like Mecca’s BOB… It’s a real game-changer and an example of a highly collaborative project between our two teams. “With new technologies allowing us to respond directly to customer demands, we are going to be able to create an even better user experience going forwards. We are really excited about our long-term future working together to create more pioneering, dynamic omnichannel bingo products.” The new bingo game is playable exclusively at the Mecca Bingo site and is well worth your attention.