Playtech are one of the leading developers in the iGaming industry, they have agreed a deal with Endemol Shine Gaming to create variants, which are based on the popular quiz shows of the 21st century. The games will include the popular Money Drop, The 100k Drop and Deal or no Deal, which will be launched across Playtech’s live casino vertical. “At Playtech, we are continuously investing in the highest levels of live gaming experiences, and the partnership with Endemol Shine Group to launch our first branded live game shows definitely signals our aspirations in the field. We are confident these games will be an exciting addition to our already engaging portfolio” explained Edo Haitin, managing director of live casino at Playtech. Playtech’s exclusive bingo room, Deal or no Deal has proved a massive hit with players and is one of the top performers for the company.
Taking the lead
Playtech who are based in the Isle of Man, was founded in 1999 and employ around 5,000 people across 17 countries are one of the leading technology companies in the industry. They hold over 140 global licences Anil Mistry, director of games and gambling at Endemol Shine Group, added:“Deal or No Deal Bingo has been a great success, and the perfect brand extension. Extending our partnership with Playtech is a natural step to giving fans of the brand the best gaming experience possible. Deal or No Deal and the Money Drop are stand out gameshows and we are excited to see them grow into the innovative live gaming vertical.” Endemol Shine Gaming who are based in West London work closely with producers to licence and create games which are based on popular TV shows.