The Journey of Dinky Bingo and Pizazz Bingo
Dinky Bingo was launched in March 2020 and was part of the main Dragonfish Network. Despite its vibrant and colourful design and a mix of bonus offers, the site struggled to make a significant impact in the online bingo world. The site was known for its high wagering requirements, which were later reduced by Broadway Gaming, the new owners of the Dragonfish platform. Pizazz Bingo, on the other hand, was launched in December 2020. Despite its name suggesting a vibrant and exciting gaming experience, the site failed to live up to expectations. Like Dinky Bingo, Pizazz Bingo also operated on the standard Dragonfish platform and had similar bonus offers and wagering requirements.
The Future of Tau Gaming Brands
The closure of these brands highlights the challenges faced by Tau Gaming in maintaining a viable set-up in the online bingo world. The company’s approach of launching new sites, marketing them to lapsed players from older sites with new welcome offers, and then repeating the process has proven to be unsustainable.
The Impact on the Dragonfish Platform
The closure of these brands also raises questions about the future of the Dragonfish platform. Despite being bought by Broadway Gaming, the platform has struggled to maintain its quality and reputation. The platform has seen a reduction in the number of bingo games it offers, and many of its brands have been closed down.The closure of Pizazz Bingo and Dinky Bingo marks the end of an era for these brands. However, it also highlights the challenges faced by online bingo brands in maintaining a sustainable and profitable operation in a highly competitive market.