Toronto-based gaming company The Intertain Group is continuing its expansion by acquiring the rights to the latest Parley Games Incorporated bingo software source code. The deal, which is reportedly worth approximately CAD$2.8million (£1.5million), also includes the bingo.ca domain name.
Intertain plans to launch proprietary bingo platform
“Intertain has acquired some of the leading bingo brands in the world during the past 12 months and it has been our plan to eventually own a proprietary bingo platform to provide the Company with options and flexibility for our current and future business,” said John Kennedy FitzGerald, president and chief executive officer at the company. “This deal will immediately enable Vera&John to integrate the bingo platform and additional side games into its existing platform in order to move forward with a bingo offering for its customers.” The agreement allows Intertain to access Parlay’s feature-rich back office system as well as HTML5 mobile bingo products and casino, mini and side-games licensed from third party partners and direct game integration capabilities into other CRM and content platforms. Since the 1990s Parlay has been a major player, powering many of the industry’s leading brands including St Minver, Paddy Power and Virgin Games. However, over the past few years many bingo sites have moved away from Parlay software or closed down altogether, with very few new offerings being launched in their places. While some might wonder at the business sense in buying into what may seen to be a flailing software, the bingo.ca domain name combined with the Parlay material will allow Intertain to offer a free-to-play online bingo network across Canada. And focusing on long-term goals, the company will be able to showcase its products to provincial lottery corporations, thereby allowing Intertain to expand its reach. Intertain is a global company offering online gaming to customers through its InterCasino, Costa Bingo, Rio Bingo, Vera&John and Jackpotjoy brands.