Over the years, we’ve seen many celebrities being ‘the face’ of various bingo brands. From A-list celebs such as Paris Hilton to reality TV stars such as Gemma Collins, we’ve seen them hosting bingo events, being the brand name and advertising across all medias. But this could soon come to an end as the Advertising Standards Agency (ASA) are deciding whether celebrities should be banned from advertising gambling products altogether.
A ban on celebrity bingo?
The ASA have initiated an investigation as to whether celebrities, sports professionals and social media influencers should be banned from partaking in any form of gambling advertising. If this is brought into effect, it would mean the end of Celebrity bingo partnerships. 
Gambling adverts are being reviewed after it was found that under 18s are particularly influenced by certain imagery, themes or characters, including famous faces. In order to further protect children from gambling related harm, it has been suggested that no celebrities or influential figures should feature on gambling adverts, including bingo. This would mean brands such as Bingo All Stars, which is based on celebrity endorsement from the likes of Christopher Biggins, Rustie Lee and Linda Lusardi, would have to re-brand completely, and the current MrQ bingo promotion with Amy Child’s and Cara Delahoyde would be a thing of the past. 
Problem children gamblers
The review comes as the UK’s very first NHS Gambling Clinic has begun treating problem child gamblers as young as 13 years old, some of whom funded their habit by stealing money from their parents and racking up debt from £20k to £100k. Although current legislation is highly focussed on protecting children, anti-gambling campaigners are saying that legislation needs to go even further and tighter guidelines need to be brought in effect.