BetVictor have announced they will finally be launching their own bingo brand this year. Despite the majority of big-name operators such as William Hill, Ladbrokes, Bet365 etc all having their own bingo platforms, BetVictor never followed suit. That is until now. Hopefully in the first half of 2021, BetVictor will launch their own bingo brand, allowing players who already love the brand, to enjoy their favourite game.
BetVictor Bingo launch
There has been some mystery around the BetVictor bingo launch. Back in 2013/14, there were rumours that a bingo brand was about to be launched, but then nothing transpired. There’s been radio silence since; until earlier this month, when some eagle-eyed folk spotted that BetVictor were advertising for a Head Manager, Affiliate Manager, Acquisition Manager and a Retention and Engagement Manager, via LinkedIn. The jury was then out on which bingo platform and software would be used, with the money being on the Virtue Fusion platform, which competitors such as PlayOJO bingo, LeoVegas and Mirror Bingo use. However, just this week it has been revealed that Pragmatic Play have signed a contract to provide BetVictor with their suite of bingo games.
Pragmatic Play Partnership
Pragmatic Play have an excellent reputation for providing both casino and bingo games to some of the best world-leading brands. Bhotesh Mahesh, VP of Commercial Strategy and Operations at Pragmatic Play, said “Our range of exclusive bingo products is second to none, and deliver a fresh, redesigned experience. It’s fantastic to see our range grace the platform of an operator like BetVictor, where we’re sure it will be right at home among the rest of its market-leading offerings.” This echoed BetVictor’s comments from their Director of e-Gaming, who said “Pragmatic Play’s custom, tailored solution is perfect for us and along with the strength of its games, made partnering with them an easy decision. We’re confident our players are going to love the new additions to our already extensive gaming options.”