Bet 365 is one of the leading online betting operators in the UK market. They have just announced a new sports betting partnership with the Hard Rock Atlantic Casino.The new Jersey Division of Gaming enforcement issued a letter on the 25th of June approving a request by Bet365 Group and Hard Rock Hotel and Casino Atlantic City to enter into a partnership for a sports betting related business.
The DGE has approved Bet365’s joint application with the Hard Rock venue only until July 31, so it is looking like the formal approval of the full CSIE license will be imminent. The DGE has approved article, but the details of what article 3 contains have yet to be announced. Bet365 has already applied for a CSIE(casino service industry) Licence with the DGE. It is thought that the agreement between the two parties was signed on June 19th, not long before the grand opening of the Hard Rock Atlantic Casino, which was once operated as the Trump Taj Mahal.
The Hard Rock Atlantic Casino also launched its first online gambling site last week, but it only contains casino products for the time being, but authorizing online sports betting on is expected to be authorised in New Jersey around July 12. Bet365’s entrance into the American market is just the latest of deals taking place. William Hill, Kambi, SB Tech and Paddy Power have already dipped their toes into the water.