Back in 2018, we saw a great deal of bingo brands closing due to legislation and the streamlining of operations. Sadly, Smooth Bingo is the latest brand to close on the Live Bingo Network.
Goodbye Smooth Bingo
Unfortunately, it looks like Smooth Bingo will not be the last as the trends look to continue in 2019. With no official announcement other than visiting the website to find a message, “This site is closed” is all we know at this point. Since being acquired by GVC Holdings in 2017, Cozy Games have streamlined their brands and now offer a better experience for players. Also added to the platform are bigger brands such as Foxy, Cheeky and Think Bingo, the downside of which may result in smaller brands closing.
Are Slots The Answer?
Smaller brands have suffered the most with the UK compliance legislation, taxation and fewer bingo players in general. ElectraWorks, (formerly Cozy) will now focus heavily on the bigger brands, the bingo rooms are occupied by a small amount of sites, by focusing on bigger brands under their umbrella the smaller brands will fade in to insignificance. As you may have noticed with most bingo brands, slots have been more readily available, capturing the ever-growing market of slot playing in general. Slots have never been so popular, with this in mind the bingo market may drop but the casino and slot games continue to thrive.