Online service provider 888 Holdings have announced that they have launched their sportsbook brand in the state of New Jersey with the hope of expanding into other states when they pass their laws.
This follows on from the decision of the US Supreme Court to remove the ban on sports betting operations which had been in force for some 26 years. Other UK companies such as William Hill and Paddy Power have already expanded into the US market.
Offering variety
888 holdings are working in collaboration with Kambi, its’ sportsbook provider, and will be offering a variety of sports markets to wager on , which will be compatible on all devices. 888 Holdings already has a casino based in New Jersey which has seen the addition of 200 new games as well as an impressive portfolio of Live Dealer casino games. The CEO of 888 Holidings, Itai Frieberger commented “We now have our sport, casino and poker products all operational in the US and are continually developing our proposition, brands and technology to ensure that the Group remains exceptionally well positioned to capture the potentially significant future growth opportunities as new regulation allows,”